Home Business Online magazine
After two long years The most famous country music festival in India the event was back and better than ever. The hottest country music festival has certainly made up for lost time in the past two years by returning to its foot-footed grounds of the Empire Polo Club. With over 80,000 participants at this year’s Indio, California festival, Stagecoach 2022 absolutely delivered the patter of shoes, kicking up the dust a good time for country music lovers everywhere!
Presented by The Golden Voice, the Stagecoach 2022 stellar team included all of the country’s most famous and rising stars, including notable stars and fan favorites Carrie Underwood, Luke Combs, Orville Peck, Thomas Rhett, Maren Morris, Brothers Osborne and Lee Brice. Diplo has returned this year to end the festival with a Sunday ravey-country dance party, Late night in Palomino.
Other exciting Stagecoach attractions included exciting live barbecue show everyone’s favorite “City of TastesChef Guy Fieri. The famous inventive culinary artist restored Guy’s Stagecoach Smokehouse to conduct live shows with special musical guests such as LOCASHand serve the most delicious and delicate grilled dishes in the country to the pitmasters in the area.
Day 1 started with a stagecoach of colorful cowboy boots, country clothes and a lot of fun! The theme of the first day was the checkered style, encouraging participants to decorate the best plaids, rugs and all that checkered boon. As festival goers adorned their cutest country costumes and Gingham style, they got the chance to connect with all the sponsors of the various brands. Festival sponsors and vendors promoted their brands and products, providing a unique experience for festival goers with interactive on-site activations. The sponsors of this event were well-known and influential brands, incl. American Express, Bad orchard, Seltzer light donut, Coca-Cola, For love and homeland, Golden Road Brewery, IKON pass, Ironclad Performance Wear, June Gloss, Fluid IV, Malibu, Marriott Bonvoy, Monstrous energy, Postmen, Robert Mondavi, Share RV, SHE W, Sirius XM, T Mobile, Toyota, UCLA health, Wet and wildand Youtube. These amazing sponsors have provided their own unique popups and opportunities to engage and promote the product to Stagecoach consumers.
Along with partnerships with generous sponsors, music festivals provide a dedicated platform for small businesses, brands and other businesses to promote their products and services across channels through the use of social media across channels and interactive brand awareness. Stagecoach is especially targeted at companies whose niche is in the domestic and western markets. There was a local market at the festival site as well as the long-awaited Nikki Lane Marketplace for Western-themed companies to sell and sell their products to the festival demographic. This market specializes in cowboy boots, western and cowboy outfits and more!
The market has distinguished many specialized articles and clothing stores, such as Mark’s bandit, High class peasant, Lone Hawk Hats, honey, The North Riderand others who used the opportunity to satisfy their products for customers who appreciate country music.
Angry Orchard provides a very exciting activation which features the stunning Angry Orchard Tree. Festival-goers had the option to purchase samples of three types of mad orchard ciders for $ 1, and were able to go to the second activation level to observe the festival grounds. Ciders and views for the days
RUM OF MALIBU
Another famous Malibu Rum sponsor has returned with his exciting Malibu Tent. The tent is inspired by their latest spot titled “Welcome to Malibu”, which portrays Malibu as more than just rum, but as a place where you step into a hyper-realistic world where everyone is disconnected and can shamelessly embrace what they love – because life is too short not to do what tastes good! By passing through the portal, you are transported to the three-dimensional paradise oasis of the island. The experience included an interactive photo cloud, a pineapple bar for draft and frozen cocktails, and refreshing canned Malibu cocktails. The perfect way to cool off from Southern California’s strong sun.
JuneShine’s new sponsor has come and settled in the fun, colorful game JuneShine Oasis. The experience included Friday and Sunday happy hours with country music stars Midland and Diplo, an interactive Booch Pong tournament, and three types of JuneShine Hard Kombucha. We tried Midnight Painkiller and Kombucha-themed Diplo called Diplo’s Permanent Vacation. These hard kombucha kept us hydrated throughout the entire festival weekend.
Another amazing sponsor of this year’s Stagecoach was Liquid IV, a non-GMO electrolyte drink based on Cellular Transport Technology (CTT) ®️ that delivers hydration into the bloodstream faster and more efficiently than water alone. Liquid IV hydrated the festival goers with samples of the local passion fruit sachets and Liquid IV lime. Together with the samples, they had the opportunity to publish photos in which it was possible to include the Liquid IV brand. IV fluid samples were key in replenishing essential vitamins and electrolytes lost during a weekend of dancing, sun, and cocktails.
We also had the pleasure of watching and dancing to our favorite country singers on various stages of the festival.
We were dazzled by the headliners on the Main Stagecoach Stage. It was the first time we saw Maren Morris release her debut hit “Hallejuah” and “Middle”. Then we watched Thomas Rhett sing the crowd’s favorite songs such as “”. On Saturday night we listened to the very queen of the country, Carrie Underwood, who dominated the stage. She sang old hits like Jesus Take the Wheel and finished her favorite Before He Cheats. Finally, we watched Luke Combs close the main stage with everyone’s favorite song, “Beer Never Broke My Heart”.
A dance hall in Honkytown
Honkytown Dance Hall is back with some of the hottest and most promising DJs filming songs all night long. Bachelor Nation’s beloved DJ and podcast host Blake Hortsmann brought energy and fun to over 4,000 festival attendees on Saturday night. He kept the audience moving by playing classic hits from the 90s and early 2000s. I don’t think our feet stopped moving for the two hours he was playing.
We also had the pleasure of watching country legend Tanya Tucker and outlaw country star Colter Wall on the infamous Palomino stage. Tanya Tucker charmed audiences with her fan favorite hits such as “Delta Dawn” and charmed audiences with Facetime’s phone call to Brandi Carlisle. Colter Wall, the beloved outlaw country singer, mesmerized the crowd with his deep baritone melodies. He sang the crowd favorite Cowpoke and Sleeping on the Blacktop.
Home Business magazine received an exclusive interview with the rising country music star from Nashville Jesse Labelle. When Jesse heard that he had been selected to perform at the infamous Stagecoach festival, Jesse Labelle decided to do a series of events called “On The Road To Stagecoach”. Jesse Labelle was also the only indie artist at a three-day festival filled with country music. We learned more about Jesse and how he got into the industry as well as his motivations to become a singer.
What was your motivation to become a singer?
“First, my grandmother was a recording artist. Her presence on stage is the way my grandparents met, so you could say being a singer is the reason I exist. For as long as I can remember, I have been an artist and singing has been part of my life from an early age. As a kid, they were camp musicals, and in high school I started listening to records and joining bands just to get a chance to perform live. It was always about connecting with people first of all. “
How did you get started in this industry?
When I was in grade 5, my band entered a local talent competition with a song I wrote that we recorded and won! This gave me the idea that I might not be a terrible songwriter, so I stuck to it and years later in high school with really great luck, or whatever I would call destiny, met a writer in my city who had a lot of success in business. He took me under his wing, which led to the music that I wrote on the radio. As soon as I found out it was an actual job, I was addicted and never looked back.
Do you have any side projects?
Besides caring for my dog and learning to play golf, the music business also makes me too busy to have one.
How do you advertise yourself or your business?
I have an amazing manager who has built a support team around me that helps drive today’s digital based business model.
What advice do you have for budding entrepreneurs or the entertainment industry?
Be yourself in everything you do. He is already one of all the others in the world, and God made you what you are for a reason. Be that person and no one else. And work through the competition, because there is always someone who is as motivated or greater than you.
Do you have any future plans for future music or upcoming other festivals?
I write and record all the time. I have more new music ready for release than ever before. After playing Stagecoach this weekend, the band and I are excited to be back on tour and taking this new music through the United States.
We wish Jesse Labelle much success in his future endeavors, and we can’t wait to see what awaits him in the coming year and the festivals ahead.
The Stagecoach 2022 really did its job, delivering a fun-filled weekend full of emotions, smile lines, endless photo opportunities from the Ferris wheel, the sun (and some sunburns) and unforgettable memories. We’ve certainly brought the dust home with us and can’t wait to come back in the future to experience more.